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Tag: USC Annenberg

USC Annenberg Agenda highlights innovation from nation’s top J-School

USC Annenberg recently published the Winter 2013 edition of its biannual USC Annenberg Agenda. With a fresh, contemporary format, “Digital Media Leadership: Ideas From The USC Annenberg School For Communication and Journalism” features original content from faculty and alumni who are shaping the futures of the communication, journalism, public relations and public diplomacy fields. “USC Annenberg is a world-class institution filled with world-class scholars, writers, researchers and thinkers,” said Jeremy Rosenberg, Assistant Dean of Public Affairs and Special Events. “The information we can convey in a 40-page magazine is the tip of the iceberg.” Read more here.

LA police department uses “Chinese Twitter” to boost civic engagement

USC Annenberg’s hyperlocal, trilingual news site Alhambra Source launched a groundbreaking social media partnership with the Alhambra Police Department earlier this month. Using Weibo, a Chinese-language micro-blogging site often compared to Twitter, the agency created a digital platform through which the San Gabriel Valley community’s large Chinese immigrant population can interact with city officials. “The long-term goal is to help the Alhambra Police Department establish something to help more Chinese immigrants, especially the newer ones, become more assimilated and engaged in the civil process,” said Walter Ma, an Alhambra Source community contributor. To read the full article, click here.  

Why Americans aren’t revolting: Government owns the media

Marty Kaplan, director of USC Annenberg’s Norman Lear Center, appeared on Moyers & Company to explain why Americans aren’t following the path of Brazilians to seek political reform. “We have unemployment and hunger and crumbling infrastructure and a tax system of whack and a corrupt political system,” he said. “Why are we not also taking to the streets is the question.” Kaplan said that present-day American journalism’s focus on “infotainment” distracts the public from paying attention to issues of high national importance. “The stuff that is being reported on the news tends not to be the kind of stuff that we need to…